Fiat 500 in London
To let London commuters know that they can ‘Pay no congestion charge with the Fiat 500 TwinAir’, Fiat launched a London-focused multimedia campaign, seeking out key commuter touchpoints. Planned and bought by Maxus, the highlight of the campaign was Clear Channel’s flagship site on the Cromwell Road. Designed by Krow and managed by Clear Channel’s Create team, this special build featured three real Fiat 500s. Find out more about the campaign and watch a time-lapse video of the campaign going up.
Clear Channel Create+Collaboration - Fiat 500 Cromination from clearchanneluk on Vimeo.
Green Hornet in London
Sony Pictures made the most of Clear Channel's iconic Cromwell Road structure in promoting its new release, The Green Hornet. The spectacular 3D special build included a giant 3D car driving out of the centre of the six consecutive 96-sheet billboards.
According to Stuart Williams, Deputy MD & Marketing Director, Sony Pictures Releasing: “We wanted to give the release of the Green Hornet event status and believe there is no better place to do this in outdoor media than the domination of the Cromwell Road. It’s the perfect environment to give the film the right positioning for movie goers.”