Mobility still on the up
The mega-trend towards increased social mobility is continuing. More people are on the move more often in their daily life and leisure time. This development has serious repercussions for media planning. Out-of-home media are edging higher in the priorities of media planners and will become a mainstay of the media mix of the future
Multi-media conquers the world of the billboard
Digitization of poster displays is making flexible management and adaptation of advertising messages, as well as interactive dialogue with target groups, a reality. As the world’s leading provider of out-of-home media, Clear Channel is playing a pioneering role in multi-media developments. At Clear Channel Outdoor in the USA, sales of digital media are already up to 6%.
Multimedia out-of-home advertising will give your brand a modern and dynamic image. Please contact us for advice on your individual requirements.