2016 Outdoor Lions winners revealed at the Cannes Lions International Festival of Creativity
CANNES 2016: The winners of the prestigious Outdoor Lions Awards - sponsored for the seventh consecutive year by Clear Channel Outdoor – have been announced at the Cannes Lions International Festival of Creativity. Outdoor was the most popular category at this year’s Lions, attracting 5,367 entries.
The Grand Prix winner was Colenson BBDO Auckland for the Heineken New Zealand campaign, ‘Brewtroleum’. Other big winners who scooped Gold Lions for their work in the Outdoor Lions category include:
Memac Ogilvy, Dubai, for Ikea ‘Special Offers’; TBWA\Chiat\Day New York\TBWA London for Airbnb’s ‘Travel Service’; WING New York for Jorge Castaneda’s #IMPROUDTOBEMEXICAN; Monday Bangkok for Dutch Mill Co’s ‘Arabus 3 in 1 Coffee; ALMAPBBDO São Paulo for Getty Images’; Saatchi&Saatchi Singapore for Thai Health Promotion Foundation’s ’Public Service‘; Y&R NZ Auckland for Jaguar Land Rover New Zealand’s ‘Jaguar F-Type’; McCann London for Microsoft XBOX’s ‘Survival Billboard’; Leo Burnett Chicago for Art Institute of Chicago’s ‘Van Gogh ‘Bedrooms’ Exhibit; Marcel Paris for Intermarché’s ‘Sugar Detox’; J Walter Thompson Amsterdam for ING’s ‘The Next Rembrandt’; Del Campo Saatchi & Saatchi Buenos Aires for AB Inbev’s ‘Andes Beer – The Fairest Night of All’; Fred & Faris Paris for Prodiss’ ‘Ma Place est dans la salle’; DDB Group Germany Berlin for Ikea Austria’s ‘Delivery Service’; and Ogilvy Germany Frankfurt for Amnesty International.
Commenting on the winners, William Eccleshare, Chairman and CEO, Clear Channel International, said: “Another record-breaking year for entries to the Outdoor Lions category, reflecting the fact that Outdoor is growing faster than any other traditional medium around the world and has never been a more relevant part of the media mix. I have been particularly impressed with the increased number of smart and creative digital out-of-home campaigns entered this year – such as Jung von Matt/Limat’s ‘The Great Escape’ for Graubuenden Ferien - which I think demonstrates how agencies are harnessing the power of digital OOH to engage audiences in new and more innovative ways.”
He added: “We would like to congratulate all of the winners of the 2016 Outdoor Lions, whose inspiring use of out-of-home reinforces the unique power of the medium.“
From 5,367 Outdoor entries, 129 Lions were awarded. Outdoor Lions Jury President, Ricardo John, Chief Creative Officer of J. Walter Thompson, said of the Grand Prix winner: “Brewtroleum proved that outdoor has no boundaries. To make gas out of beer? That's unbelievable! It proves that agencies are going deeper and solving clients’ business problems with creativity.”