Outdoor advertising fascinates thanks to its tradition and its promising future. We see ourselves as innovation driver and thinking partner for the successful interaction of location partners, brands and consumers.
- We boost brands by inspiring people trough powerful Out of Home campaigns.
- Location partners from bprivate and public sectors, are calling on us to manage their spaces – profitably, responsibly and in innovative ways.
We are committed to ensuring that our advertising networks & ways of working simultaneously act as both
- A Platform for Brands &
- A Platform for Good
Platform for Brands
Harnessing the flexibility, creativity & accountability of our medium to deliver our advertisers’ media objectives, whether complementing or competing with other media channels.
Platform for Good
We embrace our responsibilities in serving our partners, while always going above and beyond to make a positive societal & environmental difference.
Since 2017: Marked growth nationwide in digital leader position for on-street advertising.
«Talk to us first» when planning national and regional campaigns, but also for combining our digital offering with mobile campaigns or developing smart city concepts for urban centres.
2012 - 2017: First marketable digital offers
These years have seen an explosion of different media types and a flood of information thanks to the internet, which people can use at home, in the workplace and on the move. Clear Channel responded by expanding its portfolio, operating under the motto «tailor-made communications solutions». Opportunities in the field of digital advertising are evaluatedwith pilot projects before being launched on the marketplace.
2000 - 2011 Consolidation
The offering was continually expanded including carefully selected acquisitions of competitor companies. In the years that followed, numerous Swiss outdoor advertising companies were taken over.
1990 - 1999 Evolution into a media company
Advertising saw spread at an almost inflationary rate. The company focus is on prime sites, maximum occupation rates and strategically planned, continuous growth. Negotiations with the authorities regarding GK92, the city of Zurich's bill posting plan, were skilfully handled. Plakanda is the second biggest player on the Swiss out-of-home advertising market.
1980 - 1989 From small-scale operator to the company
The 1980s saw the introduction of the fixed advertising budget. Plakat & Propaganda AG adopted an approach that focused more on custom solutions and a sustainable portfolio, expanding outwards from its centre in Zurich
1960 - 1979 Plakat & Propaganda AG breaks the APG monopoly on concessions
The economic recovery that was the “Wirtschaftswunder” combined with increasing internationalization and the shift in emphasis in advertising from product information to image advertising, ensured that operators of poster sites enjoyed further growth. After 50 years, victory in the fight for the right to post advertising in the districts of Zurich” finally went to Plakat & Propaganda AG.
1940 - 1959 The pioneering years
Although manufacturing suffered a major downturn in Switzerland during the war years of the 1940s, advertising continued – even if only for the purpose of reminding consumers what products were still around.
1920 - 1939 The founding years
The company was founded during the Roaring Twenties – a period characterized by the avant-garde movement in the arts and the emergence of massed-produced goods. The poster was fast becoming the main advertising medium The company's competitive spirit quickly became evident, as it battled for every single billboard site.