Posters bring a topic to the point loudly and deceptively realistically.
2016 – Backlit posters equipped with sirens and a movement sensor were installed at locations with a high volume of pedestrian traffic. The poster gave both a visual response and a noise alarm in the upper two-digit decibel range the moment a passer-by approached.
2014 – Passers-by witnessed a break-in thanks to this special poster campaign. The glazed poster sites were left open to give the impression of a window that had been forced by burglars.
- Perfect match of medium and campaign idea
- High attention
- Shortlist for Cannes Lions 2014 in the Outdoor category