Two exceptional digital campaigns that are taking passers-by by surprise.
Apolosophy hair-care products
2014 – The poster on a Swedish subway platform looks like any other that people pass by in cities all over the world. But whenever a train rushes past, the model in the photo comes to life as her hair blows wildly in the draught.
Nicotine products
2017 – digital out-of-home poster coughs if people smoke nearby. The technology behind it can detect a burning cigarette or the flame of a lighter.
- Prevention campaign with lots of shares on social media
- Impressive media reach
- Eye-catching communication of product advantages
