A positive brand experience is guaranteed when passers-by help themselves directly to the poster.
Ikea: Ā«Nur klauen ist billigerĀ»
A sofa was fixed with metallic clamps on billboard.
Duckies: Ā«Kennen Sie Duckies schon?Ā»
The boxes of wet tissues were fixed on a special assembled film.
Outdoor Sport XX: Ā«Das riecht nach OutdoorĀ» oder Ā«Der Weg lohnt sichĀ»
100 little tree air refreshener or 50 signposts on the poster site could be easily taken off by passers-by and authorised the owner to a price deduction at the shops.
Desperados: Ā«Take a posterĀ»
Passers-by were given the unique opportunity to tear off a poster and take it with them.
Lebenimjura.ch
The poster as a flower box. Freedom in design, attractive to take part in and real flowers to take away.
- Positive brand experience
- Shop traffic
- Sampling for product launch
