A positive brand experience is guaranteed when passers-by help themselves directly to the poster.
Ikea: «Nur klauen ist billiger»
A sofa was fixed with metallic clamps on billboard.
Duckies: «Kennen Sie Duckies schon?»
The boxes of wet tissues were fixed on a special assembled film.
Outdoor Sport XX: «Das riecht nach Outdoor» oder «Der Weg lohnt sich»
100 little tree air refreshener or 50 signposts on the poster site could be easily taken off by passers-by and authorised the owner to a price deduction at the shops.
Desperados: «Take a poster»
Passers-by were given the unique opportunity to tear off a poster and take it with them.
The poster as a flower box. Freedom in design, attractive to take part in and real flowers to take away.
- Positive brand experience
- Shop traffic
- Sampling for product launch