Mercedes-Benz Schweiz AG is the ‘first mover’ in the Digital Convenience Network!
For its GLA launch, Mercedes-Benz Schweiz AG partnered with PHD Media Switzerland/AMQ and Clear Channel Schweiz AG to secure pole position at Coop Pronto petrol stations – before sales for the Digital Convenience Network had even officially started. In this video, Christina Jaldón (Head of Marketing Communication, Mercedes-Benz Cars) and Denise Martin (Client Lead) explain why Mercedes-Benz Schweiz AG chose this strategy.
«Our target audience visits petrol stations very frequently. Both to refuel and to shop. The high-quality screens give us a wide reach, so that we can send out the right message at the right time to our dynamic target audience during their customer journey.»