1 night – 1 brand – 1162 poster sites at all VBZ stops
2017 – Digitec Galaxus AG booked all the advertising spaces at bus and tram stops on the Zurich city public transport network (VBZ). These billboards, most of them illuminated, at busy locations reach an urban, mobile and high-spending public.
- Unrivalled attention
- High visibility and impact
- Enormous branding effect
Quote
«We are fully persuaded of the value of out-of-home advertising and its extensive reach. Used correctly, it achieves good impact and high visibility. The sites in the city area covered by VBZ serve an interesting target group which often spends time waiting.»
