A digital poster that offers vouchers for the online shop.

Digital poster site with Happy Scanner.

2018 – As studies scientifically prove, the colours of a person’s clothes influence their sense of well-being. The more colourfully you dress, the happier you are.

Selfnation is testing the first digital poster to measure people’s mood based on this finding. The “happiness” factor derived from the calculation will generate a discount on brightly coloured trousers which are supposed to lift the spirits.

• Face detection using “Pixelate”
• Algorithm calculates the proportion of black; the value corresponds to the discount
• Passers-by can use the QR code to redeem their voucher in the online shop