DOOH for more attention
To attract more attention for their classic poster campaign, Energy and EWZ started a symbolic action on 28th July 2021 "Energy and EWZ together for the environment". With this campaign EWZ wanted to raise awareness for climate change and get younger generations on board through the cooperation with radio Energy. On 5th August a 160cm tall pengiun ice sculpture was put up outside the Energy studio and tips could be submitted to the following question: "How many cm will the ice penguin melt on 5th August between 6am and 4pm?"
The initiative was accompanied by a livestream that could be followed online and on 8 Clear Channel screens in Zurich.
