Digital trailer, analogue display, heartfelt presentation.
2019 – We wanted to get Fleurop interested in out-of-home advertising. Because we know that out-of-home and digital out-of-home can raise awareness and have a positive impact on online shopping sales. And because appealing displays have a long-term effect and bank customer loyalty.
The Mother’s Day campaign with Fleurop was teased on all seven Clear Channel screens in the centre of Lucerne from Monday to Thursday afternoon. On 9 May, at the arched gateway at Lucerne railway station, a poster specially produced in the Clear Channel workshop was set up in the form of a vase of flowers.
A thousand roses were handed out to visitors and residents in Lucerne. Passers-by expressed their delight at the generous gesture.
«From beginning to end the campaign was appealing and commanded high levels of attention and regard. It was a pleasure to give passers-by and potential customers in Lucerne a nice surprise!»