A holiday region takes new paths.
2015 – The tourism organization Graubünden Ferien sprang a surprise on commuters at Zurich Main Station, enticing them to come to Graubünden’s mountains. A typical Graubünden mountain farmer was beamed on a digital screens in a live video broadcast from Val Lumnezia.
- Surprising address of passers-by via screen
- Activation for participation
- Live insight into the event
- Train ticket was printed directly from the screen
