Posters that depend on the weather.
2016 – Springtime in Switzerland can bring dramatic changes in the weather. Marionnaud aims to show that its offering has products to suit every weather. The creative idea behind a campaign to underline this diversity was based on a direct link to the conditions. If it rains, waterproof mascara is recommended; when the sun shines, the ads feature sun cream.
- Integrating the environment and surroundings
- Digital poster campaign responding to specific circumstances
- Show product variety of a brand