Courage means taking action – in grand style.
2018 – Allianz Suisse wants to encourage its customers to turn their plans into reality. The new “Mut heisst machen” (“Courage is Action”) initiative is being launched with an integrated brand campaign following customer journeys. The measures are much more than a point-by-point campaign: they integrate and combine TV and online spots, OOH, DOOH, megaposters, digital displays, cinema, PR social media and internal communications.
- Cross-media with megaposters as the highlight
- Powerful brand effect
- Effective and emotive presence
«The megaposter at Zurich central railway station was a highlight of our integrated brand campaign. It generated a lot of attention and was an important touchpoint with our target group.»