Tailored to the tempo of the customer.
2018 – Swisscom is implementing a staged roll-out of the fibre-optic network across Switzerland. The expansion is being accompanied by poster campaigns to inform residents in each region as and when the roll-out occurs there.
- Implementation targeted at specific regions, geographically precise
- Exact time and place the roll-out is under way
- Flexible planning
«As Swisscom is rolling out the fibre-optic network on a regional basis, we recommended using out-of-home advertising. The ability to manage campaigns region by region meets their needs perfectly.»