Fondue is best eaten when it feels like winter outside. And that’s exactly when it should be advertised.
The campaign reached people exactly when the weather conditions were right for spontaneously buying fondue on the way home/while shopping.
A programmatic DOOH campaign played out over the DSP Splicky, based on temperatures/weather data, time, and locations close to points of sale.
- Time period: Mon–Fri from 4 pm to 8 pm and Sat from 2 pm to 6 pm
- Temperature: ≤ +10°C
- Weather: foggy, cloudy, rainy, snowy
- Duration: 1/10/ –31/11/2020
- Target audience: pedestrians near the POS
- Region: whole of Switzerland
- Advertising spaces: digital Street
- Preferred deal (non-guaranteed). A fixed CPM was agreed.
- No costs were incurred when the above criteria were not met.