Posters for good causes.
In Switzerland a large number of non-profit organizations are working, mostly on a voluntary basis, on behalf of causes that are little known to the general public. The “Posters for Good Causes” campaign offers a wide range of organizations the chance to raise awareness for their cause . In this case Dux, Filou, Figaro, Ronya, Tino, Mäxie, Stewie, Sam say «Thank you».
- Assuming social responsibility
- Create wide publicity
- Demand commitment
«In making this commitment we want to show that out-of-home advertising can do more than ‘just’ advertising. And I am proud that we are able to offer society and the many tireless campaigners for good causes a way to gain greater attention.»