Clear Channel maintains an open communications culture based on mutual respect and a motivational working environment. Clear Channel staff should feel happy and at ease in their work and receive encouragement in their professional development. Health and safety at work are a top priority.
The future of work – a personal mix
Results from employee surveys showed that there was a basic need for more flexible and goal-orientated working hours. The necessary arrangements for manageable, mobile working and flexible working hours were introduced on 1 October 2020. We are exploring new ways in which we can work in the future. These will allow us to promote good work-life balance, networking between employees and customer focus.
Clearly positive signals
Fairness, commitment and appreciation - these three topics are the focus of our efforts as an employer and manager towards our employees. Various questions from the annual employee survey are incorporated into these topics and show us each year what action we need to take. We notice that the management training and workshops on fairness issues have a positive effect on the survey results.
Moving things together
Interested employees have developed an unmistakable engagement. It is called "PULS" because we want to stay at the pulse of events, the market and customers, let the pulse beat faster for our company and activate and keep our pulse high.
It's my obligation to be boss
Together, the managers have developed four clear and practicable management principles, filled them with content and derived their personal objectives from them. All managers attended topic-specific workshops that support them in their daily management work with best practice examples. All employees know how to measure their boss.
Clear Channel attaches a high priority to the economical use of natural resources, the environmental compatibility of its materials and processes, as well as to energy efficiency. In product development, the focus is likewise on sustainability with regard to ecological, economic and social criteria.
Bee sponsorship – our contribution to biodiversity
In 2020, we successfully set up the Digital Convenience Network in Coop Pronto shops and have continued to expand it. From the beginning, we were determined to do our bit to support sustainability. Together with the Coop Mountain Areas Sponsorship Programme, we chose a bee sponsorship and are now providing dedicated support for projects that work to preserve bees and biodiversity.
From accelerator pedal to pedal bike
Did you know...? Every year we take photos of our customers’ campaigns for them, altogether around 3000 shots a year. Starting this year, the photographers are cycling to their shoots instead of going by car. The collaboration with Veloblitz is one of our contributions to the area of resource-friendly mobility.
Almost like a tram
Just like the Zurich transport corporation (VBZ) and its fleet of electric vehicles, we too have our own electric vehicle fleet and work to a strict timetable. For example, overnight from Sunday to Monday and Monday to Tuesday, our fleet of five electric vehicles quietly and efficiently maintains the 1,100 bus stop billboards.
I'm sure we've met before?
This poster: Swiss, F12 format, one of thousands, lightweight, represent good, durable, cost-effective, high-maintenance
– 3.44 m2 advertising space
– approx. 7 kg paper per year
– 43 kg aluminium
– 1 cut shrubs
Clear Channel takes its social responsibility very seriously, supporting the people of Switzerland as well as social and environmental projects at home and abroad. These are our current commitments – you can find out more in the annual CSR report.
‘Stay home, in Switzerland and on posters.’
COVID-19 was the main topic of 2020. Warnings, appeals, initiatives, motivational slogans and inspirational campaigns have been plastered on billboards and screens all over Switzerland. We have facilitated and supported campaigns – as well as launching our own – to show that even in difficult times, outdoor advertising still has an impact.
Christmas baubles for a good cause
Many families have a festive Christmas tree in their livings rooms. This year, customers could order customised Christmas baubles for their nearest and dearest. Every Christmas bauble ordered was lovingly decorated by the Clear Channel team and adorned with the requested message. For every bauble, Clear Channel Switzerland donated CHF 100 to the Theodora Children’s Charity, which meant at the end of the year, we were able to transfer CHF 5,000.
To the video
Between allowing and wanting
Our business is based on the legal regulations, especially regarding freedom of advertising and freedom of expression and the fact that advertisers are solely responsible for the content of their advertising message. However, as a provider of advertising in public spaces, we have a responsibility to society. Our review processes for critical campaigns are adjusted so that we are able to intervene if necessary.
Working for a good cause
Our Social Days aim to inspire employees to help out for a good cause. The first one took place as a trial, as part of the Switzerland Clean-Up Day and was supported by the anti-litter campaign group IGSU and PET RECYCLING SCHWEIZ. Twenty-five employees spent a total of around 100 hours picking litter along the River Sihl in Zurich.
At Clear Channel, ethical standards are not only words on paper, they are fully complied with and independently audited. Employees are given regular training on the individual topics.
Challenging – keeping up with digitalisation
The progressive digitalisation of our business areas, such as the use of apps and remote working, and above all the significant increase in digital advertising space, are presenting us with an increasing number of challenges with regard to IT processes and security. Our IT team is focusing on data protection, performance guarantees and bookable programmatic campaigns for our customers, specifications from location partners and secure operations.
With SPR+, a hard currency is now available for digital out-of-home campaigns. Clear Channel goes one step further and is the first provider to have its digital campaigns certified by WEMF, an independent advertising media research company. This is our response to the fact that digital out-of-home advertising is constantly growing and that the advertising market needs valid information on this.
No ifs and buts
Outdoor advertising naturally involves daily interaction with a wide range of partners – companies, government organisations, associations, consumers, authorities, land owners and administrative bodies. The way we conduct our business is based on a comprehensive set of compliance and transparency rules, which underpin ourreliability as a business partner.
Tom Gibbings, CFO and Compliance Manager: «Our rules are strict and comprehensive. I am proud to say we take them seriously. Internal training creates understanding, protected disclosure creates trust and systematic control provides reassurance about everything we do.»
Hello, you there...
With tracking, geo-targeting, face recognition and analysis of emotions, the poster doesn't miss a thing today. Digital poster sites are predestined to be used for target-group-specific advertising. We take a close look. We test, carry out pilot tests and deal intensively with data protection issues. Not everything that is possible fits at the end of the day to what our customers need, allow contractual partners and we can take responsibility.»
«We believe that business should contribute to sustainable development to an extent that goes beyond what is required by law.»