Clear Channel maintains an open communications culture based on mutual respect and a motivational working environment. Clear Channel staff should feel happy and at ease in their work and receive encouragement in their professional development. Health and safety at work are a top priority.
Clearly positive signals
Fairness, commitment and appreciation - these three topics are the focus of our efforts as an employer and manager towards our employees. Various questions from the annual employee survey are incorporated into these topics and show us each year what action we need to take. We notice that the management training and workshops on fairness issues have a positive effect on the survey results.
Moving things together
Interested employees have developed an unmistakable engagement. It is called "PULS" because we want to stay at the pulse of events, the market and customers, let the pulse beat faster for our company and activate and keep our pulse high.
It's my obligation to be boss
Together, the managers have developed four clear and practicable management principles, filled them with content and derived their personal objectives from them. All managers attended topic-specific workshops that support them in their daily management work with best practice examples. All employees know how to measure their boss.
Clear Channel attaches a high priority to the economical use of natural resources, the environmental compatibility of its materials and processes, as well as to energy efficiency. In product development, the focus is likewise on sustainability with regard to ecological, economic and social criteria.
From accelerator pedal to pedal bike
Did you know...? Every year we take photos of our customers’ campaigns for them, altogether around 3000 shots a year. Starting this year, the photographers are cycling to their shoots instead of going by car. The collaboration with Veloblitz is one of our contributions to the area of resource-friendly mobility.
Almost like a tram
Just like the Zurich transport corporation (VBZ) and its fleet of electric vehicles, we too have our own electric vehicle fleet and work to a strict timetable. For example, overnight from Sunday to Monday and Monday to Tuesday, our fleet of five electric vehicles quietly and efficiently maintains the 1,100 bus stop billboards.
Daniel Perez, Technical Service employee: «It took some time to get used to, especially given the harsh winter conditions when we first started using the vehicles. I definitely benefited from the tips from the driver training. Today, I am very happy with my new electric car, also because I am making my own small contribution to the environment.»
I'm sure we've met before?
This poster: Swiss, F12 format, one of thousands, lightweight, represent good, durable, cost-effective, high-maintenance
– 3.44 m2 advertising space
– approx. 7 kg paper per year
– 43 kg aluminium
– 1 cut shrubs
Philipp Kaiser, Head of Development: «Our advertising clients want a big impact, our partners want perfect integration on their real estate. The way to this goal is like a balancing act. But it's worth it, and with every project we do, we get even better.»
Clear Channel takes its social responsibility very seriously, supporting the people of Switzerland as well as social and environmental projects at home and abroad. These are our current commitments – you can find out more in the annual CSR report.
Christmas baubles for a good cause
Many families have a festive Christmas tree in their livings rooms. This year, customers could order customised Christmas baubles for their nearest and dearest. Every Christmas bauble ordered was lovingly decorated by the Clear Channel team and adorned with the requested message. For every bauble, Clear Channel Switzerland donated CHF 100 to the Theodora Children’s Charity, which meant at the end of the year, we were able to transfer CHF 5,000.
To the video
Between allowing and wanting
Our business is based on the legal regulations, especially regarding freedom of advertising and freedom of expression and the fact that advertisers are solely responsible for the content of their advertising message. However, as a provider of advertising in public spaces, we have a responsibility to society. Our review processes for critical campaigns are adjusted so that we are able to intervene if necessary.
Working for a good cause
Our Social Days aim to inspire employees to help out for a good cause. The first one took place as a trial, as part of the Switzerland Clean-Up Day and was supported by the anti-litter campaign group IGSU and PET RECYCLING SCHWEIZ. Twenty-five employees spent a total of around 100 hours picking litter along the River Sihl in Zurich.
At Clear Channel, ethical standards are not only words on paper, they are fully complied with and independently audited. Employees are given regular training on the individual topics.
Independent audit
With SPR+, a hard currency is now available for digital out-of-home campaigns. Clear Channel goes one step further and is the first provider to have its digital campaigns certified by WEMF, an independent advertising media research company. This is our response to the fact that digital out-of-home advertising is constantly growing and that the advertising market needs valid information on this.
No ifs and buts
Outdoor advertising naturally involves daily interaction with a wide range of partners – companies, government organisations, associations, consumers, authorities, land owners and administrative bodies. The way we conduct our business is based on a comprehensive set of compliance and transparency rules, which underpin ourreliability as a business partner.
Tom Gibbings, CFO and Compliance Manager: «Our rules are strict and comprehensive. I am proud to say we take them seriously. Internal training creates understanding, protected disclosure creates trust and systematic control provides reassurance about everything we do.»
Hello, you there...
With tracking, geo-targeting, face recognition and analysis of emotions, the poster doesn't miss a thing today. Digital poster sites are predestined to be used for target-group-specific advertising. We take a close look. We test, carry out pilot tests and deal intensively with data protection issues. Not everything that is possible fits at the end of the day to what our customers need, allow contractual partners and we can take responsibility.»
Quote
«We believe that business should contribute to sustainable development to an extent that goes beyond what is required by law.»
