Smart City How the City Map is used Out of Home 16 percent of Swiss advertising expenditure is invested in Out of Home advertising. And this figure is rising. Geschenkidee.ch Boost for online sales. Out of Home The five things you need to know about Out of Home. Cityvereinigung Luzern The «Cityvereinigung Luzern» linked its poster campaign cleverly to other channels and the conclusions are positive. Eco-Drive Clear and readily comprehensible messages ensure positive perception of poster campaigns Lindt & Sprüngli A product launch with posters at the point of sale increases the level of awareness and the purchase intention. Nestlé Out-of-home advertising plus mobile advertising equals massive sales boost.