Our values are in the DNA of our organisation.
They make up a set of attributes that we can develop, share and celebrate, as a group of people representing many cultures and languages.
Fairness means we respect and embrace the uniqueness of all our employees. We work together to create an inclusive environment where everyone can bring their true selves to work. As a business, we strive to reflect and support the ever-changing faces of the audiences we reach every day, bringing brands face to face with people. Our teams need to be as diverse as the people they come into contact with.
We believe that entrepreneurial behaviour leads to strong local brands. Within Clear Channel Outdoor, that means expressing your culture and ideas responsibly, without the restrictions and red tape of a heavily centralised business. Our group structure liberates local teams to shine at what they do best.
We’re not an off-the-shelf business. Advertisers and development partners don't always want identical products, particularly as digital out-of-home gains importance. The market is demanding out-of-home solutions tailored to specific needs and audiences, with handpicked locations and insightful creativity. Concerning this, we’re ahead of the curve. Our challenge is to keep it that way.
Word spreads fast in our business. The appetite for news about what’s next, and its value to clients, is constant. We don’t just talk about what’s next; we want to be what’s next. By investing heavily in research, insight and audience measurement, developing our digital media estate, and giving fresh relevance to the out-of-home medium, our focus is firmly fixed on the future.
No one delivers their promises like Clear Channel Outdoor. Our integrity is something that truly unites us as a group. Fulfilling Promises is a personal commitment for each and every one of us, building our business by building relationships and partnerships, both internally and externally, and thinking carefully about the promises we make and our ability to deliver.
Being fast reflects our ambition to lead in innovation and creativity - and that requires us to work quickly. We build collaborative and reliable relationships with our customers, our business partners and stakeholders, enabling us to be agile and make quick decisions. This means we are able to respond to the rapidly changing needs of our customers - and our customers' customers.
Behind our success as a provider of outdoor advertising is a lot of heart and soul for posters, our customers, partners, the industry and society.
In the following, we show you our most important and long-term commitments. Please also refer to our CSR report for further information.
For our industry and the billboard
We consider ourselves active co-thinkers in associations and organisations of the advertising industry. We award poster campaigns and promote the expertise of the new generation, for example, with free boot camps.
For you as a location partner for our advertising sites
We are convinced that trustful partnerships live off mutual respect and commitment. For this reason we support our partners' events and networks in the form of advertising or trade fair presence.
For you as an advertising client or media agency
With competence and a high degree of flexibility, we want to live up to your challenges and ensure that your poster campaign is effective, has a perfect appearance, reaches your target group and is successful. We are happy to provide you with a performance record.
For the environment and the public
Being a Platform for Good is in our DNA. Find out more about how we are heading to a more sustainable future and how we partner with a diverse range of organizations that support our missions and values.
«Clear Channel is a signatory to the UN Global Compact, and Clear Channel Switzerland has made its own commitment to obtain a reduction to real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030.»
We create transparency and set ourselves clear goals
We believe that business should contribute to sustainable development to an extent that goes beyond what is required by law. Our long-term goals are stated in the sustainability policy.
Impressive again and again
A collaboration between the Lucerne graphics class and Clear Channel Switzerland
We are pleased to launch the annual poster exhibition of the students of the 2nd graphic arts class together with the graphic arts class of the Lucerne Technical and Business College.
It's not often that you get the chance to meet the designer of a poster - let alone learn about the thoughts he or she put into the design of the poster. Here you get the chance to do both. The graduates of the 2nd graphic arts class tell how they interpreted and also expressed the given themes.