Clear Channel honours the best digital out-of-home campaign. Swisscom “Speed” campaign comes out on top.
During the past year, around 350 campaigns were viewed by Digital Project Manager Nina Koch. These were reduced to a shortlist of some 15 campaigns that best fulfilled the criteria of message, creative idea and use of the medium.
The winner was picked by a jury panel from Clear Channel featuring Christoph Marty, Diego Quintarelli, Kathrin Petrow and Anna Wierdemann and headed by branding specialist Markus Gut from Farner Consulting.
Swisscom’s «Speed» campaign was deemed the most impressive entry
With its Digital Out-of-Home Award, Clear Channel aims to honour campaigns that use the DOOH medium in innovative and targeted ways, thereby providing further inspiration for successful DOOH campaigns.
Markus Gut, Farner: «The campaign is a deserving winner of the 2019 Digital Out-of-Home Award. The digital posters make clever use of the technical possibilities, with subject matter corresponding to the locations and animation presenting the benefits of the offer visually. The realization of the campaign is also appealing in terms of image and layout».
- Client: Swisscom, Team Marketing Communications
- Campaign: «Speed»
- Agency: Serviceplan Suisse
«The ability to supplement the creation with animated elements makes DOOH a valuable asset in our efforts to engage with people in public spaces.»