For the second time, Clear Channel has awarded the best digital out-of-home campaign. During their digital jury session, the jury of representatives from Clear Channel, media and creative agencies, as well as customers, named Credit Suisse’s ‘Bank for Entrepreneurs’ as this year’s winner.
The campaign reached the highest number of points in the categories of message, technology, use of medium and creativity. The main focus was on whether the campaign included an innovative idea, and if the properties of the DOOH medium had been exploited. Other evaluation points were the design and implementation of the brand and whether the target group was consistently addressed. Credit Suisse was closely followed by campaigns from Porsche and Globus. The award was personally delivered on 5 November 2020. The prize ceremony will be held in an appropriate setting as soon as the situation allows.
The «Bank for Entrepreneurs» campaign
- Client: Credit Suisse
- Campaign: Bank for Entrepreneurs
- Media agency: MediaCom
- Creative agency: Thjnk
- Playout: January 2020, over 14 days on 17 digital screens in the centre of Zurich
«Our aim for every campaign is to optimally exploit the possibilities of each channel. At the moment, DOOH offers enormous, and often untapped, potential. This award makes us very proud, and shows that we are on the right path – even if we’ve got a long way to go to reach our goal.»
With the digital out-of-home award, Clear Channel wants to distinguish campaigns that use the medium of DOOH in an innovative and targeted way, and provide inspiration for successful DOOH campaigns. With a current total of 430 screens, the DOOH service from Clear Channel offers a plethora of opportunities for creative and flexible campaigns.