For the first time ever, Clear Channel Switzerland becomes the commercialisation partner of the canton of Basel city.
By winning two batches of the bid for poster advertising on public grounds of the canton Basel city – amongst which the qualitatively superior grade of both digital batches – Clear Channel reinforces the presence in Basel and in the national advertising market.
Clear Channel wins a bid with 11 digital advertising spaces in top locations in the call for bids of canton Basel. With these, in 2018, Clear Channel strengthens a strong presence in the digital advertising on public grounds. Die 11 screens in Basel can be combined with the digital offers in Zürich and Lucerne.
With the backlit F200-panels for Basel’s parking guidance system, Clear Channel now completes its’ comprehensive offer of F200 advertising panels on prime location Lage in the four largest, Swiss german cities Zurich, Basel, Bern and Lucerne With the new additional advertising panels in Basel, Clear Channel closes an important gap in the national offer. A recourse deadline of 10 days is in process.
Christoph Marty, CEO of Clear Channel Switzerland, about winning Basel: «Since a long time, Basel is a desired destination for Clear Channel. We look forward to being able to offer a broader variety of qualitatively high level advertising panels. It is nice that our offer convinced the canton of Basel city both on quantitative as well as a qualitative level.»