The award of the contract from the city will enable Clear Channel to triple the number of poster sites it can offer within the city.
The portfolio will include a total of 250 advertising spaces in the important commercial hub and tourist resort of Locarno.
In the canton of Ticino, Clear Channel has hitherto managed around 680 advertising spaces on the most important transport axes. This new commission from the City of Locarno will allow the total offering in the canton to be increased.
Diego Quintarelli, Chief Sales & Marketing Officer: «For national out-of-home campaigns this logical extension of our inventory in the Italian-speaking part of Switzerland will generate real added value. It means we will have a broad base in all the language regions.»
With offices in Locarno, Clear Channel is perfectly placed to look after the region’s advertisers and the City of Locarno, and its technical department is on hand to guarantee display quality.
The new advertising spaces will be operational from 1 July 2020. As now, each advertising space will be bookable either separately, online, or as part of an attractive package.