In addition to the existing poster sites, Clear Channel has been marketing advertising displays in public spaces and at sites owned by the city of Lucerne since 1 July 2016.
This increases the company’s offering to more than 800 advertising spaces. The new sites are at top locations with outstanding visibility. The premium network around Lucerne’s lake shore includes particularly exclusive sites.
Diego Quintarelli, Sales Director Clear Channel Switzerland is delighted about the additional, top-quality advertising spaces: «This represents a massive boost to our offering. The new sites are very attractive for advertisers because they are at the best locations in the city of Lucerne – around the main railway station and the KKL (Culture and Convention Centre), near the famous Kapellbrücke and around the lake shore. Generally, the attractiveness of Lucerne as an advertising environment has grown in recent years.»
The network will reach people on the move during leisure time and in shopping mood, or on their way to and from work, as well as free-spending tourists.