A year ago, Clear Channel won a tender for the 250 advertising spaces in the economic and tourism hub of Locarno. Now, the company is adding four digital screens with the CityMap feature.
The new screens are coming into operation just in time for the peak tourist season and for big events such as the Locarno Film Festival. Two of them are located directly on the popular Piazza Grande, and the other two on the high-traffic Via della Pace and the Via Naviglio.
In addition to the interactive CityMap, which offers information and orientation for visitors and residents, precise, flexible digital out-of-home campaigns will be available to book in Locarno from 29 July 2021.
Clear Channel offers a total of 512 large-format digital advertising spaces across Switzerland. And now Locarno is following in the footsteps of Zurich and Lucerne, becoming the third city to introduce the innovative, interactive CityMaps to help keep the local population informed.