Since spring 2021, digital and traditional posters have allowed for the perfect advertising presence in the popular and innovative Le Flon district of Lausanne.
The Quartier du Flon is a modern and innovative district in the heart of Lausanne. More than 55 shops, 30 restaurants and numerous cultural events attract 7.5 million visitors annually.
Advertisers’ digital and traditional poster ads here reach a mobile and urban audience ready to spend their money. Forty-four lit ad spaces and two screens – perfectly integrated into the surroundings – are now available.
Even given the current situation, shoppers and residents still flock to the district’s open shops. In the summer – when restrictions should hopefully be relaxed again – the return of restaurant guests and those interested in culture will result in a marked increase in the number of pedestrians and visitors.
In Le Flon, Clear Channel shows how outdoor advertising can be showcased perfectly in busy areas, enabling effective marketing campaigns.