Wincasa put the marketing of the advertising sites at three major shopping centres out to tender, with Clear Channel being awarded several lots, thus reinforcing its position as market leader in POS advertising.
With the total of six lots Clear Channel will continue to market and manage all the 120 poster sites currently in the portfolio at Signy, St Gallen Shopping Arena and Shoppi Tivoli, and 17 attractive on-street sites around the St Gallen Shopping Arena. In addition to these, eight new digital sites have been acquired in Signy and 61 poster sites at the car parks at Shoppi Tivoli and Limmat Parking.
Urs Zeier, CDO: «Only out-of-home advertising is in such close proximity to where the purchase decision is made. We are pleased to offer our customers an impressive range that enables them to reach the full extent of their target group.»
With 5500 poster sites at more than 800 sales points Clear Channel is the number one provider at the POS. The Digital Shopping Media offering enables advertisers to reach around 843,000 visitors a week and book their campaigns flexibly by the day or time of day.