The interactive city maps in Lucerne and Zurich are proving to be very popular and getting plenty of use by residents and visitors to the cities. It’s a project with the potential to resonate throughout Switzerland.
Lucerne was the first city to work with Clear Channel to implement the innovative solution for providing local information, and following the success of a pilot phase, the provision there has now been expanded to a current total of seven sites. And since August 2019, fifteen sites have also been installed in Zurich to provide a wide range of historical information, facts, images and maps.
The most used pre-defined points of interest in both cities are tourist attractions, eateries and leisure and cultural activities. The aerial photographs and historical images of Zurich are also popular.
The heavy use enjoyed by the maps, along with the attractiveness of the sites and the advantage that the screens can display both information and advertising, make this concept highly appealing to advertisers, including those wishing to promote local events and offers.
Further developing a successful resource for residents and visitors
The displays in Lucerne and Zurich are based on a development by Clear Channel working in partnership with Geocom Informatik AG, the city administrators and tourist organisations.
Work is ongoing to enhance ease of use and allow content to be selected flexibly. Unsurprisingly, a number of other cities are expressing an interest in acquiring a similar resource, especially with a view to providing quick, up-to-date information direct to residents and visitors, contributing to planning for the “smart city” concept, and supporting their efforts to communicate their messages and information accurately.
Clear Channel is a member of Smart City Switzerland, Urban Hive and C40 Cities.