Clear Channel Europe launches LaunchPAD, a response to the increasing demand for programmatic DOOH campaigns.
With LaunchPAD, Clear Channel Europe networks its DOOH portfolio, creating the foundation for the programmatic playout of Europe-wide campaigns. The service is now live in the UK, Switzerland, Spain, the Netherlands and Finland with its first SSP partners, such as Hivestack, Broadsign and TradeDesk.
Clear Channel Switzerland is one of the LaunchPAD service’s first movers. Its initial range comprises 4,800 screens in five markets.
PDOOH is becoming increasingly popular across Europe. Harmonising and deploying the DOOH inventory for programmatic purchasing across a range of independent and very different SSP systems is a key step in meeting the increasing demand for professional, international omnichannel and programmatic campaigns.
Diego Quintarelli, Chief Sales & Marketing Officer: ‘Brands are increasingly looking for opportunities to coordinate and precisely play out their messages across channels. LaunchPAD allows us to expand our successful programmatic range in Switzerland and to offer our internationally active clients a gateway for DOOH campaigns across Europe in future.’
Clear Channel Europe’s other markets, including France, Italy, Belgium and other Nordic countries, will be integrated into LaunchPAD step by step, along with other SSP providers.