The World Out of Home Organization (WOO) launched #OurSecondChance, probably the largest worldwide digital out of home campaign, on 27 July 2020.
The campaign is being played out by out-of-home providers in Europe, North and South America, Africa, Asia, the Far East including China and Australasia, including Clear Channel Switzerland. In addition to the DOOH campaign, a social media initiative is running to explore people's attitudes towards opportunities in a world changed by Covid-19.
The campaign shows what issues people might be concerned about after the Covid experience and helps people to rethink their own priorities and behaviour.
Clear Channel Switzerland plays the campaign on more than 400 screens throughout Switzerland.
All media owners are invited to become part of this unique global campaign. Contact: mark@worldooh.org
