The project – whose name means ‘a change of perspective’ – gives second-year students at Fachklasse Grafik Lucerne the chance to show off their design skills with a public poster display. Clear Channel is lending its support to the project from this year on.
The ‘Blickwechsel’ project sees students express their ideas and expectations for the new year through the medium of posters. The motto for 2021 is ‘Panta rhei – everything flows, everything changes!’ and was suggested by the Hans Erni Museum. Students were asked to portray a person who means a lot to them on a poster.
A poster’s message needs to be simple and surprising to attract and impact an audience of thousands. Clear Channel is providing a powerful platform for the students to present their work and showcase what truly makes a good poster.
An outdoor exhibition of the posters will be held on the Luzerner Kantonalbank piazza in Lucerne from 29/01/2021 to 09/02/2021. It’ll be a dash of inspiration in the heart of Lucerne and a chance to discover new design talent.
The partnership with the Fachklasse is just one of the many ways Clear Channel is committed to the fascinating medium of the poster. These include newcomer bootcamps, the digital out-of-home award and creative workshops with renowned agencies
Client: Clear Channel Schweiz, Hans Erni Museum, Lucerne
Idea: Hans Erni Museum, Lucerne
Design: Second-year students at FMZ Fachklasse Grafik Lucerne
Printing: Uldry AG, HinterkappelenFachklasse Grafik Luzern
Fachklasse Grafik is part of the Lucerne Trade and Business School Centre (FMZ). It offers full-time vocational diploma courses in graphic design. Training at a graphic design school like this is the academic alternative to professional training within an organisation for the Federal Diploma of Vocational Education and Training in Graphic Design. The course lasts four years. Around 100 students attend the school.