All there is to know about PDOOH explained
Programmatic digital out of home is becoming increasingly popular in the world of outdoor advertising. This booking option offers rapid expansion of reach, precise targeting, maximum flexibility and dynamic digital advertising.
But how does PDOOH work? In this video series, our Product Manager, Rico Wiemann, explains everything from the booking to the billing in Programmatic DOOH to our apprentice, Johnan Zanetti. What is a Demand Side Platform and a Suppy Side Platform and how do they work together? What is the difference between a Private and an Open Auction? The buzzer is pressed to request a more detailed explanation for more difficult terms.
More information on Programmatic DOOH: Programmatic Booking