The Swiss are enjoying outdoor life again after lockdown and maybe spending more time out and about in their own country than ever before this summer. Clear Channel has produced its own campaign to promote Switzerland and is impressing advertisers and agencies with its offer of great coverage at summer prices.
Lake Sempach not Venice Beach
With its #showyoursummer slogan, Clear Channel is inspiring people to enjoy holidays and activities in Switzerland. The campaign shows selected employees relaxing and having fun in Switzerland – this summer is all about Lake Sempach instead of Venice Beach, rugby at the Allmend Stadium instead of in New Zealand and taking your Harley for a spin at Hundgellen instead of on Route 66. At https://www.clearchannel.ch/en/showyoursummer we are inviting readers to send in their own photos of summer in Switzerland and we hope the snaps will soon be presented on Clear Channel’s digital screens.
Holidays at home, not abroad
Looking out over our streets and squares, it’s clear that people are out and about again and enjoying their new freedoms. Out-of-home is benefiting from the upswing in mobility and offering higher contact rates and ever greater reach. Reason enough for brands to start promoting themselves again. With a motto of #showyourcampaign, Clear Channel has created an attractive summer package, which is available on request.
Posters never go on holiday and they offer endless high-impact, creative opportunities. Join us and be part of this special Swiss Summer Outdoors.