Summer is just around the corner and it's going to be range-bound! A look at the streets and squares and at the mobility index has been showing a clear picture for some time now. People will really enjoy their summer, just like last year. Switzerland is vacationing at home and those who are active and mobile are moving "Out of Home".
There are a lot of reasons to look forward to this year’s summer – especially for our partners and clients. With most of the people staying in Switzerland for the holidays we profit from increased attention and reach for our Out-of-Home advertising solutions.