Advertise where purchase decisions are made.
Shops are like magnets. They are places where dreams and desires are played out, where spontaneous decisions are made. When people are intending to buy, they pay attention to advertising – and the closer the purchase decision comes, the more attention the advertising gets.
Over 70% of purchases are spontaneous, only 30% are planned. It is the billboard that sends the final signal. When posters are put up, the rise in sales can be as much as 20%. Digital advertising displays open up new possibilities to boost sales: through animation, simple switches of content, full flexibility and interactive functions.
Filling station shops
Round-the-clock availability and central locations are the key advantages of shops at filling stations. They play an increasingly important role in the age of fast-moving consumer goods. The 1700 billboards at Coop Mineraloel, Migrol, Shell and Tamoil filling stations and more than 200 screens at Coop Pronto Shops are offered exclusively through Clear Channel.
High contact frequency and attention span among people on the move. People in waiting zones have time and their smart phones already in their hands.
The advertising displays in waiting zones on the public transport network ensure long attention times. In addition, advertisers targetting young people on the way to or from school or college, or sport and leisure activities, are well served by the bus and tram stops in Bern or in the Limmattal.
A world of their own. People traveling, waiting, shopping, working – and receptive to your message.
Zurich Airport - SWISS Lounges
Reach your target group of high-spending luxury customers in a relaxed atmosphere with above-average retention times. We offer you exclusive full coverage of all lounge guests in Docks A and and full presence in Business, Senator and First Lounges at Zurich Airport.
More than 8.5 million people depart or arrive in Basel every year. They wait for their check-in, their connection or their luggage. All about airport advertising.
Spaces which serve mobility and communication are ideal for classic or digital poster campaigns aimed at target groups with specific characteristics – people on the move, waiting, in shopping mood, urban target groups or an international public.
Only from us.
Poster advertising at Basel Airport, at VBZ bus and tram stops, at the Coop Pronto Shops, in the SWISS Lounges at Zurich airport, in public spaces in Lucerne or on Zurich’s Bahnhofstrasse – all these are Clear Channel exclusives.