Advertise where purchase decisions are made.
Shops are like magnets. They are places where dreams and desires are played out, where spontaneous decisions are made. When people are intending to buy, they pay attention to advertising – and the closer the purchase decision comes, the more attention the advertising gets.
Over 70% of purchases are spontaneous, only 30% are planned. It is the billboard that sends the final signal. When posters are put up, the rise in sales can be as much as 20%. Digital advertising displays open up new possibilities to boost sales: through animation, simple switches of content, full flexibility and interactive functions.
Filling station shops
Round-the-clock availability and central locations are the key advantages of shops at filling stations. They play an increasingly important role in the age of fast-moving consumer goods. The 1700 billboards at Coop Mineraloel, Migrol, Shell and Tamoil filling stations and more than 200 screens at Coop Pronto Shops are offered exclusively through Clear Channel.
High contact frequency and attention time among people on the move outdoors. An additional perk: wait times at the stops guarantee attention is held for longer. While waiting, the target group is receptive to messages of all kinds. Advertising on public transport brings your communication closer to potential consumers than any other medium.
Advertising spaces in areas where people are waiting for public transport guarantee a long attention time. If you’re also targeting a younger audience travelling to university, work or in their leisure time, advertising at bus and tram stops in Bern or in the Limmat Valley is the best route to take.
Exclusive: Limmattal light rail line (Limmattalbahn) – new advertising spaces in the Limmat Valley
The Limmat Valley is one of the most dynamic regions in Switzerland. Since opening at the end of 2022, the new Limmattal light rail line has connected the municipalities of Zurich-Altstetten, Schlieren, Urdorf, Dietikon, Spreitenbach and Killwangen, creating a link between the cantons of Zurich and Aargau. This 13.4-kilometre route includes a total of 27 stops. There are around 50 new Clear Channel advertising spaces along the route, all F200 backlit posters in high-frequency, visible locations, perfect for modern campaigns.
The Limmattal light rail line runs from Altstetten to Killwangen. Along the 13.4-kilometre route, the line serves a total of 27 stops and around 50 new Clear Channel advertising spaces. The frequency is very high and boasts an ideal level of visibility.
BERNMOBIL: reach 103 million passengers in the city of Bern and its surrounding region each year
Operating nearly around the clock, in any weather and practically everywhere, BERNMOBIL transports its passengers through the city and region of Bern safely, reliably and in an eco-friendly manner. Our advertising spaces at its stops, all 279 of them, allow you to reach up to 103 million passengers per year.
A world of their own. People traveling, waiting, shopping, working – and receptive to your message.
Zurich Airport - SWISS Lounges
Reach your target group of high-spending luxury customers in a relaxed atmosphere with above-average retention times. We offer you exclusive full coverage of all lounge guests in Docks A and and full presence in Business, Senator and First Lounges at Zurich Airport.
More than 8.5 million people depart or arrive in Basel every year. They wait for their check-in, their connection or their luggage. All about airport advertising.
Spaces which serve mobility and communication are ideal for classic or digital poster campaigns aimed at target groups with specific characteristics – people on the move, waiting, in shopping mood, urban target groups or an international public.
Only from us.
Poster advertising at Basel Airport, at VBZ bus and tram stops, at the Coop Pronto Shops, in the SWISS Lounges at Zurich airport, in public spaces in Lucerne or on Zurich’s Bahnhofstrasse – all these are Clear Channel exclusives.