Find out what’s available, what it costs and what it means. Get an initial impression.
Planning
More and more media are being used by ever smaller target groups. In spite of this trend, posters remain the only advertising medium that reaches broad sections of the population. Your posters will advertise your offering where your target group
- finds and buys your products and services.
- is engaged in the activities relevant to your offering.
- might previously have bought a rival product.
We use the most modern tools to help you select the right billboard sites for your campaign and to secure multiple contacts with your target group.
Do you need a general overview to start with?
«Clear View» visualizes our offering and provides a clear picture of the location, surroundings and quality of each individual poster site.
Posters are attractive due to their excellent price-performance ratio.
In an intermedia comparison, the poster scores highest in terms of ROI (return on investment), as a basic medium or in mixed campaigns. An F12 poster for one week costs between 350 and 980 Swiss francs, depending on the quality of the site; it will reach your customers as they go about their business from early in the morning till late in the evening.
Check out our special offers for organizations and start-ups.
Poster design
The poster is a fantastic medium for bringing brands to life. It can illuminate, entertain, enchant, challenge and prompt an action.
Creativity and inspiration
With technical solutions and special effects available to give your outdoor campaign even greater power and energy, 3D displays, mobile applications and interactive touchscreens are just a few of your options. We love creating solutions.
Test effect before posting
Your advertising poster must be unique and inspiring. The positioning of your product or service and the message determine the impact and success of your campaign. Our tool Visualiser shows your poster on a poster site with surroundings as a photomontage. So you can check the visual effect.
You can use a scientific analysis for an in-depth examination of the advertising effect. We offer dialogue structure measurement at preferential conditions.
The art of poster design
Generally, 50% of the effectiveness of a poster campaign is down to the creative work. There is no other medium where creativity has a bigger influence than in out-of-home advertising. The concept of reduction is vital to the effectiveness of a poster. Reduction requires order and prioritization of ideas, as well as a strong creative central theme.
- Message and headline: must get across in 1–2 seconds, be catchy and easy to grasp
- Few words: maximum of seven
- Font size should make text readable up to 20 metres
- High contrast dark on light and complementary colours are easiest to take in
- Logo must be clearly recognizable
- The use of luminous, fluorescent and gold, silver or other metallic inks is prohibited in Switzerland by Federal byelaw.
- Animations on digital screens are not allowed in all locations. Please ask what options are available before booking.
The production process depends on the type of poster you are planning. Megaposters, classic posters and digital advertising all have different requirements.
Specifications, deadlines and supply quantity
Classic posters
All posters supplied are subjected to our rigorous quality testing process and require preparatory work before going on display. To allow us to apply the appropriate level of care to this process we need the posters at least 14 days prior to the display period. In order to guarantee the number of posters booked by you and perfect display we need a quantity surcharge.
Delivery address: Clear Channel Schweiz AG, Filiale Geroldswil, Chrummacherstrasse 2, 8954 Geroldswil
Digital campaigns
Data for transmission must be delivered to Clear Channel Switzerland AG ten working days prior to transmission(for clearance of video subject matter by the City) or one working day beforehand (clearance not required). If thecontent cannot be transmitted, delivery may be delayed.
Supply data to: digitalupload.clearchannel.ch oder digital@clearchannel.ch
More information
Production
To guarantee a top-quality result for classic posters, we recommend using only printing services which offer the necessary expertise and experience with poster printing.
We will also be happy to take on the production of the posters you book.
Testing and measuring advertising effectiveness.
Dialogue structure measurement, or DSM, shows you how you can visually optimize your poster campaign. In a preliminary test you can find out how you can increase its advertising impact with just a few simple measures. We are able to offer you exclusive terms for this.
Clear Channel conducts regular studies in collaboration with advertisers and independent market research institutes to ascertain the impact of poster campaigns in terms of perception, relevance and acceptance. Are you interested in conducting a survey with us to gauge the success of your next poster campaign?
For further information please contact our marketing team.
Airport advertising
Tips and Tools
The hallmarks of a successful poster campaign are perfect planning, good design and excellent production quality. Use our tools and services for planning, creation and measuring advertising impact.
