The exclusive digital out-of-home offer on Zurich's Bahnhofstrasse.
With Digital PLAY Bahnhofstrasse your message will shine out over the most exclusive shopping street in Europe.
Take your campaign to the place where Europe's most affluent consumers come to stroll around the shops. With our 12 screens along Bahnhofstrasse in Zurich, you will reach your target audience right at the point of sale.
Discover the screens with this 360 degree animation.
Features and advantages
- Dynamic delivery management andadaptation of subject
- Animated and static content
- Guaranteed multiple contacts along Bahnhofstrasse
- Opportunities for innovative advertising
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Digital Out-of-Home impresses with its flexibility, creativity and is the fastest growing advertising medium.
The digital offering in cities, at the POS and at various touchpoints is constantly being expanded. You will regularly find the latest offers in our newsletter.
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Digital PLAY
Our packages guarantee reach and maximum flexibility as well as dynamic targeting and adaptation and innovative, creative campaigns. They are designed to meet a wide variety of needs. Of course, you can also book each screen individually.
- PLAY Zurich Bahnhofstrasse: Europe's most affluent consumers
- PLAY Cities: digital advertising in Zurich, Basel and Lucerne
- PLAY Cities Plus: digital advertising in Zurich, Basel, Luzern and Winterthur
- PLAY Greater Area: Zurich and Winterthur
- PLAY Reach: cities and shopping centres Switzerland
- PLAY POS: shopping centres Switzerland
Digital Branding SWISS Lounges
Reach your target group of highspending luxury customers in a relaxed atmosphere with above-average retention times. Clear Channel is offering you exclusive full coverage of all lounge guests in Docks A and and full presence in Business, Senator and First Lounges at Zurich Airport.
Digital Airport
The airport is perfect for impressive digital branding and offers a broad spectrum for digital campaigns of all kinds.
Clear Channel offers a wide range of first-class billboard sites throughout Switzerland.
The original
Classic posters in F200, F400, F12, F24 and F4 formats are available at carefully selected locations and a wide range of touchpoints. All sites can be booked singly. Some of these sites can be booked as networks and are geared to different communication requirements and target groups. They ensure high advertising impact at attractive prices.
Networks VBZ
Across Zurich’s public transport system, VBZ, we offer 1100 poster sites at premium locations, with excellent visibility and high contact frequency. Reach an urban, mobile and high-spending public via billboards, most of them illuminated, at locations with above-average frequentation in the city of Zurich. Every week, 6.25 million passengers are transported by VBZ and alight or change at the bus and tram stops – that’s 326 million passengers per year.
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Networks Lucerne
The premium network (F200L) in the area around Lake Lucerne will attract high levels of attention among people on their way to and from work or leisure activities, and from tourists. Clear Channel’s premium network has all the benefits of outstanding visibility and poster sites in our foremost locations. Ensure your brand makes an exclusive impression.
You prefere to advertise with the F4 format in Lucerne? Choose the best F4 network from our range depending on your target group.
- «Top» : 15 poster sites in prime locations
- «Pop»: pedestrianized areas
- «Flex»: You specify the number of sites, we will choose the best ones for you, 30% discount on display costs.
Rotating backlit pillars
Rotating backlit pillars are illuminated eye-catcher offering a stunning platform for your brand. The new F400 format is a surefire eye-catcher, with attractive design options.
- best view of the motifa
- powerful eye-catching effect for both pedestrians and passengers on public transport
- high contact ratesexclusive occupancy is possible
Exclusive Full Branding: The «3 for 1» offer is valid all year round.
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Out-of-home and mobile
Being the only mass medium, OOH plays an important role as gatekeeper for online campaigns and mobile advertising. With Adello’s support, Clear Channel launches innovative offers that leverage the advantages of both media.
- «Amplify» - Maximum reach assured with combined occupancy
- «Amplify Audience» - Targetting location and interest
- «Audience Premium» - Delivery of campaign to selected mobile premium websites and apps
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Megaposter
Large-scale production for powerful brands. Megaposters make sure your brand has a presence that cannot be overlooked. Selected sites in Zurich ensure that your advertising message maintains a high profile and makes a big impression.
Please contact us for the perfect staging of your brand in large format and for current availabilities.
Zurich, Usteristrasse 14 - Prime location in
Zurich, Bahnhofplatz 1 - Prime location in the centre of Zurich.
Zürich, Parkhaus Gessnerallee, Gessnerallee 14 - High frequented car park in Zurich downtown.
Zurich, Sihlquai 268 - High frequented road, in direction main station Zurich and city downtown.
Zurich, Sihlquai 278 - On a major axis with a lot of traffic, traffic jams.
Zürich, Swissmill, Sihlquai 293 - Good situation, from the city center to the motorway, a lot of commuters
Public transport
Mobile advertising on the trams and buses of the Basel public transport systems (BVB and BLT) ensures your advertising has a high profile and great impact. Use of public transport in Basel is above average compared with other cities. Today’s increased mobility means people are easier to reach on the move than at home.
