Dialogue Structure Measurement, or DSM, shows you how to visually optimize your poster campaign.
In a preliminary test you can find out how to increase advertising impact with just a few simple measures.
- Dialogue Structure Measurement (DSM) analyses the formal quality of advertising. It does not evaluate the creative idea behind the campaign or the relevance of the messages. It identifies where there is potential for improvement and shows how it could be optimized in terms of customer perception.
- DSM is based on findings gained in a variety of research fields, including design theory, colour theory, linguistics, psychology, visual perception studies and neuroscience.
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