Dialogue structure measurement, or DSM, shows you how you can visually optimize your poster campaign.
In a preliminary test you can find out how you can increase its advertising impact with just a few simple measures.
- Dialogue Structure Measurement (DSM) analyses the formal quality of advertising. It does not evaluate thecreative idea behind the treatment or the relevance of the messages; it identifies potential for improvement of the advertising materialand shows how it can be optimized in terms of customer perception.
- DSM is based on findings gained in a variety of research fields, including design theory, colour theory, linguistics, psychology, visual perception studies and neuroscience.
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