Dialogue structure measurement, or DSM, shows you how you can visually optimize your poster campaign.
In a preliminary test you can find out how you can increase its advertising impact with just a few simple measures.
- Dialogue Structure Measurement (DSM) analyses the formal quality of advertising. It does not evaluate thecreative idea behind the treatment or the relevance of the messages; it identifies potential for improvement of the advertising materialand shows how it can be optimized in terms of customer perception.
- DSM is based on findings gained in a variety of research fields, including design theory, colour theory, linguistics, psychology, visual perception studies and neuroscience.
We are able to offer you exclusive terms for this. If you are interested, contact Remo Fehr, 41 58 455 55 72