Strong memorisation and positive impression
This study was conducted to assess the impact of the “Drive Clever” campaign to promote eco-friendly driving. The poster campaign, which was implemented in the German and French language areas of Switzerland, consisted of four different visuals and was displayed over a period of two weeks at quality sites owned by Clear Channel Switzerland. The campaign was supported by a number of online advertising measures.
- Assess the impact of a campaign
- Testing different visuals
- Mesurements about recollection
- There was clear evidence of the long-term success of the cross-media strategy.
- Over a third of respondents who were able to recall the campaign said that it prompted them to change their driving style.