The «Cityvereinigung Luzern» linked its poster campaign cleverly to other channels and the conclusions are positive.

Effective poster advertising for SMEs

Thanks to its partnership with Clear Channel the «City Vereinigung Luzern» succeeded for the first time in implementing a poster campaign. The Association ran two successful F4 campaigns over the Advent period in 2017. Both were for a period of two weeks on 140 quality sites in prime locations in Lucerne. The focus was on the city centre of Lucerne and its activities as a city for shopping.

Objectives

• Raise awareness
• Raise traffic and sales
• Highlight new umbrella brand strategy.

Result

• The results speak for themselves: the website recorded more visitors and CityCard sales saw an increase compared with the same period last year