Effective poster advertising for SMEs
Thanks to its partnership with Clear Channel the «City Vereinigung Luzern» succeeded for the first time in implementing a poster campaign. The Association ran two successful F4 campaigns over the Advent period in 2017. Both were for a period of two weeks on 140 quality sites in prime locations in Lucerne. The focus was on the city centre of Lucerne and its activities as a city for shopping.
- Raise awareness
- Raise traffic and sales
- Highlight new umbrella brand strategy.
- The results speak for themselves: the website recorded more visitors and CityCard sales saw an increase compared with the same period last year