A product launch with posters at the point of sale increases the level of awareness and the purchase intention.

Out-of-home advertising builds high level of recognition.

In October 2015 a study was commissioned to assess the advertising impact of the Lindt & Sprüngli campaign for the new Grand Plaisir range. The three chocolate bare were advertised for the first time by means of out-of-home advertising. The poster campaign ran for a total of two weeks at prime POS sites .

Objectives

Ensure awareness
Force purchase decision

Results

High level of awareness
High activation potential

Bewertung von Personen, die die Kampagne gesehen haben

Steigerung in % gebenüber allen Befragten

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Further case studies

Sustainability in poster advertising. Clear Channel is social, environmentally conscious, respects society and ensures economic security. We are committed to the UN's SDG and create transparency with the CSR report in accordance with GRI.

Smart City

How the City Map is used

Poster on the street and in the city - Digital advertising on screen at highly frequented locations - Reach target group with poster - High reach, flexibility, dynamic control

Out of Home

16 percent of Swiss advertising expenditure is invested in Out of Home advertising. And this figure is rising.

Geschenkidee.ch

Boost for online sales.

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Poster locations

Book posters online

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Impression Multiplier – What is it and how is it used in (P)DOOH?

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