Out-of-home advertising builds high level of recognition.
In October 2015 a study was commissioned to assess the advertising impact of the Lindt & Sprüngli campaign for the new Grand Plaisir range. The three chocolate bare were advertised for the first time by means of out-of-home advertising. The poster campaign ran for a total of two weeks at prime POS sites .
- Ensure awareness
- Force purchase decision
- High level of awareness
- High activation potential