+
36
%
Increase in sales
+
2.45
Points increase in market share
+
78
%
Increase in household penetration
36% sales boost thanks to POS posters combined with mobile advertising.
The impact on sales of a yoghurt drink campaign by Hirz was tested in June 2015. The POS poster campaign involving a total of 365 poster sites was displayed for two weeks in 176 selected branches of Coop. The campaign was given an additional boost by mobile marketing. No other advertising measures or special price promotions were deployed in the period of the campaign.
Objectives
- Increase in sales
- Testing the effect of posters and online
Result
- Out-of-home and mobile advertising offer the best of all media pairings for combining reach with consumer activation.
