+
22
%
Conversion Rate
+
2
%
Sessions
+
25
%
Transactions
The perfect combination is digital Out of Hand and mobile advertising
The future is digital: more and more companies are specializing in online retailing. Out-of-home media connect the real world with the digital. The campaign featured ten digital screens in the city of Zurich showing animated advertising spots over a period of one week and was given additional support through the use of location-based mobile advertising programmed by our partners Adello.
Objectives
- Increase of traffic in the online shop
- Direct shop access via Mobile
- Increasing the conversion rate
Result
- Digital out of home is an effective driver for a «mobile» response and effective generator of reach. The smartphone is a «bridge» and activator.
