The 2021 out-of-home summer in Switzerland
Summer is just around the corner, and its reach is going to be big! The streets, squares and mobility index have shown a clear picture for some time: just like last year, everyone wants to really enjoy the summer. The Swiss are holidaying at home, and those who are active and mobile are on the go – or ‘out of home’.
Clear Channel is taking part and with the current campaign, it is once again showing summer in Switzerland, picking up on the anticipation for and atmosphere of the warmer days. This is reflected in the motto ‘Ice cream from Coop Pronto instead of the Côte d’Azur’, as well as in view of the European Football Championship, ‘Zweifel crisps instead of fish and chips at Wembley stadium’.
For brands, this means – more than ever before – meeting people wherever they are and finding everything they need to inspire their spontaneous leisure activities. Over 200 screens are available in the Digital Convenience Network at Coop Pronto petrol stations across Switzerland, featuring the highest level of flexibility and reach. They can be booked by triggers, on a local and national scale and also programmatically.
Furthermore, with the analogue inventory, and now with over 500 screens across Switzerland, Clear Channel is a strong partner in realising all advertising goals and communication requirements, thanks to out-of-home advertising. Clear Channel is represented in metropolitan areas, cities and directly at the POS. Clear Channel boasts premium digital locations such as Bahnhofstrasse in Zurich, through to various networks according to regions and target audiences. We are present everywhere the Swiss will spend their summer.
More reasons for Out of Home
Posters never take a summer vacation
Poster advertising is omnipresent and accompanies your target group throughout the day - right round the clock - on the way to school or work, out shopping or during leisure time.
Posters offer scope for creativity
Out-of-Home advertising (OOH) offers unlimited creative potential for high-impact campaigns that connect your brand with your target group in the most effective way possible.
Posters are close to the POS
No other traditional medium is closer to the Point of Sale (POS) in terms of immediacy and proximity; More than 70% of all purchasing decisions are made spontaneously and only 30% planned ahead.
Posters boost reach
No medium is faster when it comes to achieving high reach and contact rates as quickly as possible.
Flexible broadcast of your advertising material
You have different subjects? No problem. We control your subjects individually according to your wishes. Enjoy the full flexibility of DOOH and decide which subject should be seen on which days of the week, at which time, by which target group and which seasonalities play a role for you.